Building and Leveraging an Effective Value Proposition

Across every sector, successfully competing for attention and involvement from our stakeholders, from those closely aligned to possible interested parties, is an ever-increasing concern. Engaging individuals requires organisations to navigate competing interests and distractions, and to have value for the perspective of their intended audience. However, chasing attention for its own sake is a dead end. Ultimately, our audience’s involvement must also achieve critical organisational outcomes. In short, we must have value for all those involved (in many cases, including indirectly for others, such as strategic partners or policymakers).

This session will work with participants to investigate and establish (or reset) the value proposition you offer to your stakeholders (e.g., alumni and supporters), and to your organisation, with the intent that the work can be used further to guide or reshape your existing stakeholder outreach and services.