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Alumni Communications and Storytelling

Communications, marketing and storytelling is for many alumni and stakeholders the primary manner through which they engage with their alma maters and other organisations. It can present resource-efficient ways of reaching large and broad audiences, while offering opportunities to deliver targeted outreach that increases relevance and value for individuals and groups. This workshop will explore building and implementing successful alumni communications operations through a combination of insights and case studies. It will also focus on the increased expectation of personalisation and building content strategies through a mindset of “communications as engagement.”

Register Interest

100% Online

3 Hours

AU $300

What to Expect

This interactive workshop includes

  • a group discussion on participants’ current efforts, ambitions, and challenges;
  • a presentation and questions on theory and case studies within alumni communications and storytelling; and
  • an ideation session using co-design practices.

It is normally capped at 10 participants to facilitate maximum interaction and focus on individual and institutional circumstances.

Intended Audience

This session is intended for individuals with responsibilities, including front-line and leadership roles, for marketing and communications with alumni and other stakeholders. This may include those in alumni relations or related marcomm disciplines or faculty advancement roles.

Learning Outcomes

  • Understand the role of communications and marketing in setting the foundation for connections with alumni and stakeholders
  • Explore “communications as engagement” – a primary asset in your communications strategy
  • Discover methods for increasing targeted and personalised marketing and communications for alumni and stakeholders.
  • Develop stronger integration between marcomm and programming activities

 

About Workshop Facilitator

Mark Sollis

Strategist & Creative, D3 Advancement Studio

Mark is a recognised leader in alumni and stakeholder engagement, with global experience across higher education systems in Australia, Asia, North America, and the UK. He specialises in strategy development, performance measurement, and business planning, and has led and supported transformative projects for a number of major education institutions and organisations.

As the founder of D3 Advancement Studio, he brings a data-informed, culturally aware, and creative approach to advancing engagement and strategic outcomes.