From Transactional to Transformational Fundraisings
Fundraising isn’t just about asking for money — it’s about building trust, purpose, and lasting relationships. Too often, organisations focus on securing the next gift instead of nurturing long-term partnerships.
This interactive workshop will guide you through the shift from transactional fundraising to transformational philanthropy. Using real-world examples, case studies, and practical frameworks, you’ll learn how to align donor motivations with your mission, inspire greater generosity, and deepen engagement.
Whether you’re running a small nonprofit, a major institution, or anywhere in between, you’ll leave with actionable strategies to turn supporters into lifelong champions.
100% Online
3Â Hours
AU $300
What to Expect
- Inspiring case studies of transformational donor partnerships
- Practical exercises to align donor motivations with organisational purpose
- Tools to apply storytelling and stewardship techniques
- Peer learning and discussion on real-world challenges
Intended Audience
Fundraisers, leaders, board members, and volunteers across the for-purpose sector who want to move beyond short-term giving and build sustainable, purpose-driven donor partnerships.
Learning Outcomes
- Shift in Mindset – Recognise the difference between transactional and transformational fundraising.
- Purpose-Driven Partnerships – Learn how to align donor passions with organisational mission.
- Engagement Strategies – Utilise tools to inspire, steward, and retain donors through authentic connections and meaningful impact.
- Storytelling for Loyalty – Utilise storytelling techniques that spark emotional connections and foster sustained giving.
About Workshop Facilitator
Heather Hamilton
Founder, Advfinity
Heather is a senior executive with 30+ years of international experience in the for-purpose sector, including education advancement. She brings deep expertise in integrated advancement, having led strategic initiatives across stakeholder engagement, alumni strategy, partnerships, philanthropy, and institutional marketing and communications in Australia, Asia, and Canada.
As the founder of Advfinity, she partners with purpose-driven organisations to develop strategies and frameworks that increase engagement and support sustainable funding models.
