Building a Successful Alumni Engagement Strategy
November 18th, 10 a.m. AWST/1 p.m. AEDT
The work of an alumni or stakeholder relations team should be led by a clear sense of purpose, priorities, and expectations – shared by leadership, front-line staff, stakeholders, and partners – captured within a clearly articulate strategy. A strategy or plan must be more than just words on a page or a one-time exercise that fails to connect to organisational goals and front-line work – it should inspire and shape our work. And, ultimately, a strategy’s or plan’s effectiveness is measured by its ability to be implemented and drive better performance.
This session will look at case studies that successful shaped alumni and stakeholder operations, with a broad look at core components of a successful plan and helpful processes that increase buy-in and integration into day-to-day work.
100% Online
3 Hours
AU $300
What to Expect
This interactive workshop includes
- a group discussion on participants’ current efforts, ambitions, and challenges;
- a presentation and questions on theory and case studies about strategy development; and
- an ideation session using co-design practices.
It is normally capped at 10 participants to facilitate maximum interaction and focus on individual and institutional circumstances.
Intended Audience
This session is intended for individuals with responsibilities for building overall engagement strategies or leading programs within alumni and stakeholder relations, usually mid-level and senior leaders within advancement (cut operations)
Learning Outcomes
- Discover effective techniques for building and implementing strategies that drive alumni and stakeholder engagement operations
- Explore different strategy models and processes suitable for a variety of advancement cultures
- Examining the role of staff, stakeholders, and strategic partners in building strategies and plans
- Understand the role of research, insights, and data in strategy development
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About Workshop Facilitator
Mark Sollis
Strategist & Creative, D3 Advancement Studio
Mark is a recognised leader in alumni and stakeholder engagement, with global experience across higher education systems in Australia, Asia, North America, and the UK. He specialises in strategy development, performance measurement, and business planning, and has led and supported transformative projects for a number of major education institutions and organisations.
As the founder of D3 Advancement Studio, he brings a data-informed, culturally aware, and creative approach to advancing engagement and strategic outcomes.
