Digital Engagement and Programming

We all understand and operate within a digital world. But, how many are using it effectively or maximising its potential in alumni engagement? Do we still have inherent biases or legacy momentum away from digital engagement as a major asset within our alumni operations?

This workshop will delve into where we have been with digital engagement, where we could be, and lessons learned over the past few years as many of us navigated significant challenges in traditional alumni and stakeholders relations activities. It will explore digital engagement not as a replacement to other powerful engagement activities, but how it can be used as a complement to or integrated with in-person, on-site activities, as well as within our communications efforts.

100% Online

3 Hours

AU $300

What to Expect

This interactive workshop includes:

a group discussion on participants’ current efforts, ambitions, and challenges;
a presentation and questions on theory and case studies within digital engagement; and
an ideation session using co-design practices.

It is normally capped at 10 participants to facilitate maximum interaction and focus on individual and institutional circumstances.

Intended Audience

This session is intended for individuals working within stakeholder relations (alumni, customers, donors, clients) with responsibilities including the use of digital content and programming, or for those who would like to increase their use of digital outreach and content to broaden and/or deepen engagement.

Learning Outcomes

Comprehension of how to integrate digital engagement more effectively with traditional programs and communications
How to use digital engagement to reach new markets and support more alumni
Considering new or modified uses of digital opportunities within your existing alumni or stakeholder engagement program

About Workshop Facilitator

Mark Sollis

Strategist & Creative, D3 Advancement Studio

Mark is a recognised leader in alumni and stakeholder engagement, with global experience across higher education systems in Australia, Asia, North America, and the UK. He specialises in strategy development, performance measurement, and business planning, and has led and supported transformative projects for a number of major education institutions and organisations.

As the founder of D3 Advancement Studio, he brings a data-informed, culturally aware, and creative approach to advancing engagement and strategic outcomes.