Fundamentals in Fundraising
Fundraising is at the heart of every successful nonprofit and educational institution. This course provides a comprehensive introduction to the essential principles and practices of fundraising. Whether youā€™re new to the field or looking to strengthen your foundations, you will gain the knowledge and tools needed to build sustainable philanthropic support.
This course explores core fundraising methods, donor motivations, and practical steps for building relationships and securing support. It also introduces the ethics, trends, and challenges shaping fundraising today.
Buy now AU $49
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30-40Ā Minutes
AU $49
Course Level
This is a foundational-level course designed for individuals new to fundraising, professionals transitioning into fundraising roles, board members, or volunteers seeking to gain a deeper understanding of the essentials. It also serves as a refresher for experienced professionals seeking a structured overview of the field.
A Certificate of Completion is issued once you have completed the course at 100%.
What to Expect
Ā
The course is structured over four modules covering the following topics:
- Module 1: Understanding Philanthropy and Donor Motivation
- Module 2: Fundraising Methods and Campaigns
- Module 3: Building Donor Relationships and Stewardship
- Module 4: Ethics, Trends, and the Future of Fundraising
LearningĀ Outcomes
By the end of this course, participants will:
- Understand the role and importance of fundraising in advancing an organisation's mission.
- Recognise different donor motivations and how to align them with your Case for Support.
- Gain an overview of key fundraising methods, including annual giving, major gifts, bequests, and campaigns.
- Discover how to cultivate and nurture relationships for lasting support.
- Be aware of the ethical frameworks and global trends that influence fundraising practices.
About Course Author
Heather Hamilton
Founder, Advfinity
Heather is a senior executive with 30+ years of international experience in the for-purpose sector, including education advancement. She brings deep expertise in integrated advancement, having led strategic initiatives across stakeholder engagement, alumni strategy, partnerships, philanthropy, and institutional marketing and communications in Australia, Asia, and Canada.
As the founder of Advfinity, she partners with purpose-driven organisations to develop strategies and frameworks that increase engagement and support sustainable funding models.
