Developing Your Fundraising Strategy
A clear fundraising strategy is essential for engaging donors, driving sustainable growth, and achieving organisational impact. This course provides a practical introduction to designing, implementing, and reviewing a fundraising strategy that aligns with purpose and priorities. Designed for professionals at all levels, it equips you with the tools to plan, adapt, and deliver strategies that work in real-world nonprofit contexts.
This course explores the fundamentals of strategic planning, the core components of an effective fundraising strategy, and practical approaches to monitoring progress and adapting to change.
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Receive aĀ Certificate
30-40Ā Minutes
AU $149
Course Level
A foundational-level course for individuals new to developing fundraising strategies, fundraising professionals seeking to formalise their planning skills, or team members contributing to strategic development. It also serves as a refresher for experienced professionals seeking to strengthen their approach.
A Certificate of Completion is issued once you have completed the course at 100%.
What to Expect
The course is structured over three modules covering the following topics:
- Module 1: Why Strategy Matters in Fundraising
- Module 2: Building the Core Components of a Fundraising Strategy
- Module 3: Implementing, Monitoring, and Adapting Strategy
LearningĀ Outcomes
By the end of this course, participants will:
- Understand the importance of strategy in advancing fundraising outcomes
- Learn how to align fundraising strategy with organisational purpose and priorities.
- Identify the key components of a successful fundraising strategy
- Gain tools for setting goals, defining audiences, and prioritising activities
- Explore approaches to monitoring, measuring, and adapting strategies over time
About Course Author
Heather Hamilton
Founder, Advfinity
Heather is a senior executive with 30+ years of international experience in the for-purpose sector, including education advancement. She brings deep expertise in integrated advancement, having led strategic initiatives across stakeholder engagement, alumni strategy, partnerships, philanthropy, and institutional marketing and communications in Australia, Asia, and Canada.
As the founder of Advfinity, she partners with purpose-driven organisations to develop strategies and frameworks that increase engagement and support sustainable funding models.
