Delivering on Digital Engagement
It is clear we have been living in a digital age for some time now, and one that continues to grow in its sophistication and reach. We are also in an era in which our audiences expect digital engagement as an option for accessing valued content and activities. It can increase accessibility by addressing challenges of time and location, it can provide the means to be more creative in outreach efforts, and it can stretch limited resources to expand the impact of your work.
In this course, participants will explore how to create meaningful digital experiences that foster engagement, amplify your message, and deepen connection.
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30-40 Minutes
AU $99
Course Level
The course is suitable for those working within most alumni or stakeholder relations operations. It is focused on how to increase engagement by expanding or improving the use of digital means with programming or content strategies.
A Certificate of Completion is issued once you have completed the course at 100%.
What to Expect
The course is structured over three modules to cover the following topics:
- Module 1: Setting the current expectation of digital outreach from our audiences
- Module 2: Building and integrating digital engagement into programming and events
- Module 3: Exploring the use of digital channels and communication for engagement
- Module 4: Leveraging digital to increase personalisation and interest-based outreach
LearningĀ Outcomes
By the end of this course, participants will be able to:
- Recognise uses of digital engagement in programming and event, and how to integrate with in-person engagement
- Investigate effective digital approaches within communications and storytelling
- Understand how digital engagement can increase bespoke engagement
About Course Author
Mark Sollis
Strategist & Creative, D3 Advancement Studio
Mark is a recognised leader in alumni and stakeholder engagement, with global experience across higher education systems in Australia, Asia, North America, and the UK. He specialises in strategy development, performance measurement, and business planning, and has led and supported transformative projects for a number of major education institutions and organisations.
As the founder of D3 Advancement Studio, he brings a data-informed, culturally aware, and creative approach to advancing engagement and strategic outcomes.
