Creating Engagement Strategies (Basic)
Most successful endeavours start with a strategy or a plan – a clear and shared understanding of strategic objectives, organisational priorities, audience and stakeholder needs, and KPIs to measure impact. From here, utilise effective processes to develop and integrate activities and operations that align day-to-day efforts with long-term goals. Yet, many plans or strategies are developed and left unused or underleveraged, often tucked away in the bottom of drawers or on shelves.
In this course, participants will learn the fundamentals of designing creative and purposeful engagement strategies that engage stakeholders and increase effectiveness in implementation and strategic alignment.
Buy now AU $129
100% Online
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45 - 60 Minutes
AU $129
Course Level
The course is suitable for all those working in alumni or stakeholder relations. It is of special interest to those currently working on strategies, about to embark on planning or strategy work, or those leading alumni or advancement operations.
A Certificate of Completion is issued once you have completed the course at 100%.
What to Expect
The course is structured over four modules to cover the following topics:
Module 1: The fundamentals of planning and strategy work and processes.
Module 2: Exploring the use of teams, partners and stakeholders in planning.
Module 3: Achieving alignment and integration with other organisational strategies and plans.
Module 4: Next steps in getting started on strategy and plan development.
Learning Outcomes
By the end of this course, participants will be able to:
- Develop frameworks and processes to maximise strategy and planning work with teams and individuals
- Learn how to achieve greater effectiveness by implementing strategies and plans into day-to-day operations
- Understand how to achieve greater alignment and integration with institutional strategies or plans, and front-line operations
About Course Author
Mark Sollis
Strategist & Creative, D3 Advancement Studio
Mark is a recognised leader in alumni and stakeholder engagement, with global experience across higher education systems in Australia, Asia, North America, and the UK. He specialises in strategy development, performance measurement, and business planning, and has led and supported transformative projects for a number of major education institutions and organisations.
As the founder of D3 Advancement Studio, he brings a data-informed, culturally aware, and creative approach to advancing engagement and strategic outcomes.
